Retail store and supply chain theft of video and game DVDs is a $1 billion dollar problem for mass merchants. The severity of the problem has prompted many retailers to merchandise the newest and hottest video game releases behind lock and key, a practice that further impacts retail purchases by an industry-estimated 30%.
Optiloc provides a powerful retail and supply chain theft deterrent by rendering DVDs unplayable from the point of manufacture until they are "activated" at the point of sale via a simple one-second process. Optiloc disc activation does not require removal of any product packaging.
The Optiloc technology integrates seamlessly into all existing DVD manufacturing lines. The financial benefits of Optiloc for retailers are enormous:
- Dramatically reduce theft losses.
- Openly merchandise and promote all DVD titles.
- Insure in-stock positions on popular / high price point titles.
Key Features in Optiloc
|
Defeat Supply Chain Theft
- DVDs unplayable from manufacture to POS.
- Stolen DVDs will not play.
- Discs are activated to play at POS.
|
Workflow Friendly
- POS activation is a one-second, foolproof process.
- Simultaneous barcode scan.
- Ease of use is compatible with self-checkout.
|
DVD Manufacturing Friendly
- Simple integration into any existing DVD line.
- Very low equipment cost.
- No impact on line speed.
- No change to printed inserts required.
|
Green DVD Case
- Optiloc can work with existing DVD cases.
- All other anti-theft packaging can be eliminated.
- Opportunity to dramatically reduce environmental impact of case.
|
The Benefits of the Optiloc solution
The invisible padlock
From the point of disc manufacture, an Optiloc-protected DVD is unplayable until it is "activated" using a proprietary Optiloc Activator located at the point of retail purchase. Optiloc activation is a simple one-second process that also incorporates the bar code scan, and is done through the product packaging.
Theft protection with zero consumer pain
Optiloc removes the security hassles currently confronting retail video, music and game consumers. Now shoppers can simply grab entertainment off unlocked shelves, proceed to checkout, and pay for it like a normal product, with no additional tags, cumbersome tape or ridiculous packaging.
Defeat supply chain theft
A significant portion of retail entertainment media theft occurs during transit. Optiloc security extends throughout the entire supply chain. No additional security is needed. Optiloc-protected discs are manufactured and shipped in a non-playable form and will remain that way until the point of purchase. This means theft and illegal distribution both here and abroad will be greatly reduced.
Eliminate locked merchandising -- maximize impulse buying
Bring your top selling videos, music and games out from behind locked doors. Optiloc is designed to be extraordinarily secure -- but with complete respect for the customer experience. Under the current retail merchandising practice of locking up popular titles, a significant number of consumers lose interest when store staff cannot be readily found to unlock the case. The resulting loss of business can be as high as 30%. Optiloc allows you to treat new titles and expensive video games in the same way that you treat gift cards. They have no value until they are purchased. Find out more.